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2014 World Cup Record smashed
The worldwide exclusive rights holder of the 2014 FIFA World Cup Corporate Hospitality Programme, on Tuesday announced that it had achieved record sales of US$262 million exactly two years before the 2014 World Cup kicks off in São Paulo. Just over seven months after the official sales launch in November 2011, the agency reported that they havesurged past its projected sales targets, having already concluded deals equal to the total revenue generated by the hospitality programme for the 2010 World Cup in South Africa.
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